Digital transformation is the process of leveraging digital technologies to either create new or improve existing business processes, culture and overall customer experience to meet the changing business and market requirements. It’s also a business reimagining process that goes beyond standard sales, marketing, and customer service.

This is a holistic process that looks at the bigger picture instead of focusing on particular business areas. By moving away from conventional business methods to a digital era, business owners have a valuable opportunity to reinvent how to do business with the immense potential of technology at their disposal.

Digital transformation allows both established companies and new businesses to strengthen their position in the market by digitalizing their business processes. More importantly, it is revolutionizing how entrepreneurs and business leaders think about business. To build a successful business in the 21st century, it will have to focus on thinking, planning and building digitally.